Nirmana - Personal Growth made Easy
Brand Design | Project Year - 2023
DELIVERABLES
Logo
App UI Screens
Motion Graphic Video
Product Mockup
SERVICES
Brand Identity design
CHALLENGE
To choose a human emotion and convert it into a product or a service which can be branded.
OUTCOME
The team decided to take the emotion of escapism and spirituality into consideration to create a service around it.
What is Company Name?
The company name is "Nirmana" which not only resonates with the concept of spirituality in Buddhism but nirmana also comes from the word Nirman which means creation.
Concept Note
Manifestation is seen as something that needs spirituality and has religious
associations- this is only true to some extent. The process of manifestation is used in a variety of psychological techniques to improve cognitive functioning, relieve mental health issues ,self growth and help with insomnia. It has a very rational and scientific base.
The process
PHASE 1 –
In the first phase we started with ideating what kind of illustration style because the team wanted to give it a very Mellow, Smooth Paced & Composed vibe to the whole service.
We started creating moodboards and finding some references through pinterest.
Brand attributes
As soon as we were adamant over what kind of services and aesthetics we want to provide, we started building the brand attributes.
Voice
•Mindfulness
•Hope
•Calm
•Aspirational
•Balance
•Intention
•Order
Tone
•Mellow
•Smooth paced
•Composed
Target Audiance
• 9-5 workforce
•School Student
•Over 15 years
•People interested in wellness meditation yoga
Mission
Trust the process of manifestation and a healthy belief system
The process
PHASE 2 –
After idealizing over the looks and aesthetic of the brand, we switched to the technicalities. We started with processes like SWOT Analysis and feature listing & persona mapping as those were one of our crusial points of research
Starting with the Design
After gathering data and doing the analysis, we decided to start with the logos and we made our color pallet and we strated ideaslising.
Final Design Collateral
After deciding and designing assets for the brand, we land on the final look and feel of the brand.
