Zerodha Varsity
Motion Graphics| Project Year - 2022
DELIVERABLES
Motion Graphic Video
SERVICES
Promotional Video
CHALLENGE
This was my design project where I chose to promote investing. Investing is something which not only is beneficial in the longer run but should be safe also. What better way to promote investing other than promote it via the best company for it. Zerodha is the largest stock broker in India. 1+ Crore Zerodha clients contribute to over 15% of all retail order volumes in India daily
OUTCOME
The outcome is a promotional motion graphic video with my voiceover.
MoodBoard
Concept Note
Zerodha is a leading online brokerage firm that provides investment services to millions of people across India. A promotional motion graphics video can highlight the benefits of investing with Zerodha, such as the potential for financial growth and security. The video can emphasize the importance of investing for the future and showcase Zerodha as a reliable and trusted partner for investing needs. By promoting the idea of investing, the video can encourage viewers to take action and explore Zerodha's investment services.
The process
IDEATION & STORYBOARD
In the first phase the ideation process started where important pointed were noted down and random sketches were made. Understanding the company and the stock market was an initial part of the journey. Teens have this question in their mind when it comes to money. How will they deal with it and what will they buy, how will they spend it.
Idea of investing is a better idea for future as calculated investments give promised returns.
Stoyboard
Below is the drafted out storyboard which was the outcome of the above ideation process as to how the motion graphic would go about.
The process
STYLEFRAMES
After deciding the storyboarding and animation styles. Moving to the next step was easier. Creating style frames got me to visualize the video even better. The following are the frames and illustrations of the various topics included across the video.
Final Deliverable
The final deliverable represented is that of an animated motion graphic video showing the concept of investing and how instead of search where to spend it you can actually invest it. To learn investing Varsity is the solution to your needs.
